The practice
Sustainable Business Solutions (SBS) is a consultancy and training firm with over 20 years of proven consulting experience across F&B, education, banking, automotive and corporate industries. Over the past three years we have operated as an independent firm — delivering measurable impact and earning the trust of leading organisations.
We believe sustainable growth happens when people and systems work in harmony. That is why we combine financial and managerial consulting with human development and training — from schools and universities to corporates and individuals.
We reject generic solutions. We listen, diagnose and uncover the hidden needs that leaders, teams or students may not always see — then build the pathway that fits.
A world where students, professionals and organisations achieve sustainable growth, because people and systems are strengthened together on the same growth line.
We build leaders who make a difference by providing state-of-the-art learning solutions and management consultancy through innovative, interactive experiences — in partnership with prestigious institutions — using up-to-date, scientifically proven practices to improve performance, add real value to stakeholders and maximise return on investment to our society.
Growth is not a one-time achievement but a continuous journey. True success comes when people and systems evolve together. We reject generic solutions. We listen, diagnose and uncover the hidden needs that leaders, teams or students may not always see — then create customised pathways for sustainable impact.
Founder & Financial Managing Partner
With 25 years of experience, Dr. Ahmed Wael is a skilled financial consultant specializing in budgeting, cost control, financial planning, and full accounting cycles. He has supported leading organizations such as Compass Group, Americana Restaurants, Agha Khan Culture Services, and BRGR Truck, consistently driving higher revenues and reduced costs through data-driven financial strategies and strong internal control systems.
Co-Founder & Executive Managing Partner
With 23 years of diversified experience, Dr. Ibraheem El Ashy has delivered training, consulting, and academic leadership to hundreds of clients across Banking, Oil & Gas, Steel, IT & Tech, Governmental, Industrial, and Education sectors. His work spans Oman, Saudi Arabia, Syria, and Iraq, where he has built future-ready organizations through evidence-based learning, leadership development, and human-centered performance transformation.
Co-Founder & Operational Managing Partner
With 20 years of experience, Dr. Marwa Wael has supported over 20 clients across 15 industries from telecommunications and education to governmental, regulatory, FMCG, banking, military, and nuclear sectors. She has worked across 30+ nationalities and contributed to leading institutions such as BUE, Hotep International School, and Menese International School through impactful L&D, talent development, and educational programs.