We fill the gap
Between people and systems.
Between strategy and execution.
Between potential and performance.
SBS combines consulting and capability building to help organizations turn growth into something sustainable.
20+ years. Multiple industries. One purpose: sustainable growth.
Advisory uncovers hidden gaps in financial, managerial and operational structures that leaders often don't see. SBS designs tailored strategies that balance people and systems for sustainable, long-term growth.
For corporates, Cultura builds organisational culture through leadership development, behaviour-based training and culture diagnostics — shaping cultures where people grow, systems align and results flourish.
School Builder supports both students and teachers. For students, it develops life skills and confidence. For teachers, it strengthens educational culture and leadership — helping schools grow as whole ecosystems.
Inside Out is a programme dedicated to children and teens, focusing on building character and behavioural management from the core. It equips them with the tools to understand themselves and manage their emotions.
Career Bridge targets university students to bridge the gap between academic learning and real-world careers. It equips them with employability skills and mentorship so they can step confidently into the workforce.
Skills Factory is focused on individuals seeking to upskill or specialise. It provides practical, certificate-based training such as TOT and Business Psychology, preparing people to thrive in their jobs.
Most organisations think they know their challenges — until we show them what is truly holding them back.
Hands-on experience across F&B, education, banking, automotive and corporate sectors.
We balance human development with financial and managerial consulting for sustainable growth.
From children and teens to leaders and business owners — SBS supports every stage.
Every intervention is tailored through diagnosis — we do not copy-paste.
20+
YEARS OF PRACTICE
PEOPLE + SYSTEMS
CONSULTING + TRAINING
Sustainable Business Solutions (SBS) is a consultancy and training firm with over 20 years of proven consulting experience across F&B, education, banking, automotive and corporate industries. Over the past three years we have operated as an independent firm — delivering measurable impact and earning the trust of leading organisations.
We believe sustainable growth happens when people and systems work in harmony. That is why we combine financial and managerial consulting with human development and training — from schools and universities to corporates and individuals.
We reject generic solutions. We listen, diagnose and uncover the hidden needs that leaders, teams or students may not always see — then build the pathway that fits.
Founder & Financial Managing Partner
With 25 years of experience, Dr. Ahmed Wael is a skilled financial consultant specializing in budgeting, cost control, financial planning, and full accounting cycles. He has supported leading organizations such as Compass Group, Americana Restaurants, Agha Khan Culture Services, and BRGR Truck, consistently driving higher revenues and reduced costs through data-driven financial strategies and strong internal control systems.
Co-Founder & Executive Managing Partner
With 23 years of diversified experience, Dr. Ibraheem El Ashy has delivered training, consulting, and academic leadership to hundreds of clients across Banking, Oil & Gas, Steel, IT & Tech, Governmental, Industrial, and Education sectors. His work spans Oman, Saudi Arabia, Syria, and Iraq, where he has built future-ready organizations through evidence-based learning, leadership development, and human-centered performance transformation.
Co-Founder & Operational Managing Partner
With 20 years of experience, Dr. Marwa Wael has supported over 20 clients across 15 industries from telecommunications and education to governmental, regulatory, FMCG, banking, military, and nuclear sectors. She has worked across 30+ nationalities and contributed to leading institutions such as BUE, Hotep International School, and Menese International School through impactful L&D, talent development, and educational programs.
A 30-minute call, no charge. You describe the situation; we tell you whether it is a systems problem, a people problem, or both — and whether we are the right firm for it.